Thursday, July 16, 2009

Explode your Business Online in 2009

Building your business is all about marketing. Here are 7 tips to expand your business online in 2009.

1. Redesign your website regularly to capture your audience’s attention and be memorable. Use a content management system like Drupal so you can easily add a new design. You will also save time and money by editing and adding content to your own website.

2. Have moving images on your home page to capture attention. Instead of using Flash on your home page, use Drupal’s Image Rotator module. Most users can’t tell the difference and you will be able to upload new images yourself whenever you want to do so.

3.Improve your ranking in Google by writing articles to be published on the Internet. This will further raise your visibility and expert status. All articles have links with keyword rich text linking back to your website to increase your Google ranking. Our Drupal websites include an extensive Article Archive for your articles and newsletters.

Summer Special: Custom Website Re-design
Regular Price $1500.00 Now only $999.00*

- double your sales with our super effective marketing strategies
- your new website will include all the marketing tools described here
- convert your existing site to self-editing Drupal website
Contact or call 604.729.4227.

4. Make your new website multimedia friendly. Everyone has different learning styles, so be sure to include audio and video on your website. All Drupal websites come with video and audio support. Add how-to videos for your visitors to watch and learn from the master painter himself. Use Drupal’s Lightbox2 module to view photographs one at a time or in a moving Slideshow.

5. Use Social Media to promote your website. Our Drupal websites have the option of displaying your Twitter feed or new blog posts on your home page. Have links to social networking sites like Facebook, LinkedIn and Twitter on your home page. Also have links to Social Bookmarking sites on your home page

6. Publish regular newsletters and blog posts. Put your newsletter subscribe box on every page so you can collect email addresses of visitors who are interested in your products and services. Use a service like Constant Contact to send out monthly house painting tips and special promotions. Build your website with a blog to publish short articles on house painting to further educate your prospects and establish you as an expert in your industry. Don’t like writing? You can publish info in your blog in audio or video format.

7. Make your website search engine friendly. All our websites include our basic SEO package which will lead to higher search engine rankings. Package includes integration of keyword phrases into your content, manual submission to the top 5 search engines and installation and setup of Google Analytics. Contact Katy for more information.

Saturday, July 11, 2009

What is Social Media?

The following is a post from Daniel Scocco, author of Daily Blogging Tips.

I was browsing through my RSS reader today and came across an interesting post from Brian Clark, titled Since When Are Blogs Not Social Media?. Here is a quote from it:

I’ve noticed a strange trend lately.

For some reason, people seem to be equating social media with social networking.

At the same time, they seem to be treating blogging as something other than social media.

I found his post interesting because that trend is something I have been noticing myself. It looks like for many people social media is the collection of social networking sites like MySpace, Facebook and Twitter.

Well, it is much more than that.

Social media are the various forms of user generated content and the collection of websites and applications that enables people to interact and share information online.

Complicated? Well here is a list of things that are part of the social media:

online forums (e.g., DigitalPoint)
blogs (e.g., WordPress)
social networking sites (e.g., Facebook)
social bookmarking sites (e.g., Digg)
video sharing sites (e.g., YouTube)
photo sharing sites (e.g. Flickr)
streaming sites (e.g., Ustream)
user reviews (e.g., Amazon)
crowdsourcing (e.g., Wikipedia)
content aggregators (e.g., FriendFeed)
As you can see, social media is much wider than what some people think. It is also much older. We could say that the first Usenet (a form of distributed discussion system) developed in 1980 was already social media.